Builder. Storyteller. Entrepreneur
GIVE THEM
A REASON TO CARE
The 4 - Step Journey From Stranger to Buyer
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The steps I went through to get ready to sell this coffee maker online
1
Preperation
Before anything gets photographed, it gets cleaned.
Dust, fingerprints and grime can make normal wear look worse than it is. Cleaning the product first removes that uncertainty and lets buyers see its actual condition.
1 min & 9 seconds
2
Photography
44 Seconds
Control the light. Control how the product is seen.Using a DSLR and controlled lighting, I capture clean, crisp images that show the product clearly and make it look its best—without hiding what it actually is.
3
AI + Research
3 mins & 57 Seconds
AI builds the foundation. I follow the trail. I use AI to understand the product, uncover what matters, and ask better questions—then investigate, verify, and build the ad piece by piece. It’s not about asking AI to make the ad. It’s about using it to think deeper.
4
Strategy
6 mins & 9 Seconds
Every product calls for a different approach.Here’s one example of strategy in action. For this coffee maker, I had access to the owner, so I interviewed him to uncover the features and experiences that actually mattered to him—and could matter to a buyer.
5
Optimized
3 mins & 58 Seconds
Everything comes together.The preparation, photography, research, verification, and strategy become one complete listing—professional images, clear ad copy, honest details, what’s included, and even the flaws. The goal is simple: show buyers exactly what they’re getting and give them a reason to trust the person selling it.