Builder. Storyteller. Entrepreneur
fEATURED wORK
Selected projects in content creation, visual storytelling, brand strategy & presentation design.
CONTENT & CREATIVE DIRECTION
BEGINNING'S . EXPERIMENTATION . PASSION
Content Format & Creative Direction — Autopilot to Alive
49 Seconds
Autopilot to Alive began simply: me talking to a camera with very little understanding of short-form video. For roughly my first 25 videos, I filmed vertically on my phone, experimented heavily with captions and on-screen text, and gradually learned how presentation, delivery, and format affected the way an idea was received.
Character - Basied Visual
Storytelling — Unmasked
1Minute & 2 Seconds
After creating Big Merc, I spent the next month and a half developing that character across 41 videos. But eventually I realized something: Big Merc wasn't me. He represented one part of me—a louder, angrier, more confrontational state that had become especially prominent during a difficult period in my life.
VIDEO PRODUCTION & STORY TELLING
CRAFT . STORY . EXECUTION
Brand Commercial — New Season Detailing
2 mins & 15 sec
This was my first attempt at creating a commercial from the ground up. I had recently started New Season Detailing and reached the point where friends and family were no longer enough—I needed to start introducing the business to people who didn't already know me. Social media posts and before-and-after photos were one part of that, but I wanted to see whether I could use my background in video editing and storytelling to create something more ambitious.
Branded Video Intro — Subjectively Offensive
9 Sec
This project grew out of an earlier era of my first YouTube channel, Subjectively Offensive. By this point, the channel had changed considerably from its original self-help and mental-health focus, and I was experimenting with a much darker, more intense visual identity built around exploring uncomfortable ideas.
PRESENTATIONS & LONG FORM
RESEARCH . STRUCTURE . COMMUNICATION
The Inner Game of Awareness — Long-Form Book & Content Development
The Inner Game of Awareness grew out of roughly three and a half years of focused study, experimentation and lived experience around self-awareness, emotion, nervous system regulation, attachment, trauma, belief systems and human behavior. Unlike a project where I began with a blank page and researched a subject specifically to create a piece of content, this book came from material I had already spent years trying to understand.
The Inner Game of Leadership — Workshop & Workbook Development
The Inner Game of Leadership began with a realization that changed the way I thought about leadership. For years, I had been learning about emotional regulation, stress, beliefs, behavior, identity, and the nervous system, while also applying many of those ideas in my own life. Over time, I noticed a significant difference in the way I handled unfamiliar environments, pressure, difficult conversations, and interactions with other people.